SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

It is an Online marketing technique that specializes in buying ads which appear on the result pages of google such as Google.

The act of marketing a web site via google, whether this be enhancing position in organic listings, buying paid results or a variety of these and other look for engine-related actions. SEM is often used to explain functions associated with studying, posting and ranking a Web page within google to achieve maximum exposure of your Web page.

Ø  Search Engine Marketing Strategy

Ø  Search Engine Marketing Strategy

Ø  Search Engine Optimization

Ø  Search Engine Registration              

Ø  Research and  Analysis 

Ø  Copywriting                                   

Ø  Website Architecture                    

Ø  Pay For Inclusion   

Ø  Pay Per Click

Ø  Tracking Reports

Ø  Continuous Improvement.                                                                        

WHY IS IT IMPORTANT?

Internet look for results optimization is important because it delivers in a lot of item focused visitors with low costs. Some people still look through through the online magazine ads but most of them research on a look for results. Getting your website noticeable for a certain look for search term will drive direct, natural visitors to your website. If your item or services really copy your key terms, than that visitors will be become revenue. Be sure not to deceive your visitors else you will have a high rebound rate and no revenue.

More than 90% of the online population uses a internet google look  to find products, services and information, .Once a internet google look for visitor types a query into the look for box and receives results, marketing studies show that:

     · Natural search received  70% more traffic than paid search.

     · When you believe that even the largest look for results index only contains 20% of the three billion web pages that reside on the Internet, it’s easier to understand how seo increases your chances of being found by your audience.

     · Being in 10th place of a natural search result gets many more clicks than being in the 1st place in paid results on the same page.                                                                                                                                                                                                       

     · Half of 100% of online purchase transactions are made on sites found through search engine listings.

     · Natural search converts 30% higher than pay-per-click (PPC) paid search.

     · The first page of search engine results pages (SERPs) get at least 80% of the clicks.

     · The second page is SERPs get about 10% of the clicks.
  

So if your website isn't found within the top 10 to 30 search results, no one will find you. And if they don't find it, they will not be your customers- they will find your competitors instead.

HOW DOES IT WORK?

ORGANIC (SEO):

SEO includes developing new sites or creating changes to current sites.
These changes may seem little but mixed have a lot of effect. Pr is an essential aspect in SEO. There are a variety of aspects that need to be put into position for SEO such as meta information, excellent hyperlinks, appropriate organic articles etc.




PAID (SEM):

SEM is the process of advertising and promotion a websites through promotion on the look for engines. Other methods of promotion is social promotion & online on paid systems such as Facebook, myspace & youtube. com.
To promote on Google and other the look for engines you need to make a Google Adwords  Account. In here you can make (CPC) Cost Per Click also known as call per action and (CPM) Cost Per Impact that is every time the ad is considered 1000 times.